A request letter written on behalf of a charity is typically used to request donations from individuals and companies. Charities can use this donation for a specific cause, for an event or for general operations. Sending out a request letter for the charity can be an effective way to raise funds. However, it loses its effectiveness if you do not send out a well-written letter that clearly explains what the charity will use the donated funds for.
Type the date at the top of the request letter. This should be the date you plan to send the letter out to potential donors.
Address each recipient individually. Do not use a generic greeting, such as “Hello” or a formal greeting like “To Whom It May Concern.” Addressing people by their names, such as “Joseph” or “Mrs. Swanson,” is more effective.
Talk about the charity briefly in the first paragraph. Be sure to mention how the charity will use the donations. For example, a charity like the Red Cross might talk about the specific relief efforts being made after a recent natural disaster and that these efforts need support through donations.
Give recipients more details about the charity and what donations are used for in the second paragraph. Specific examples work well to involve people emotionally, which will make them want to donate. For example, a charity like the ASPCA might tell a story about how an orphaned puppy who received medical care after a house fire was saved using funds from generous donors.
Explain how the recipient can donate money to the charity in the third paragraph. Be very specific, such as where to send a check, who to make a check out to or where a donation link can be found on the charity’s website. If donors receive any gift for donating a certain amount, include that information here.
Express thanks for the recipient’s time and generosity as the final paragraph of the request letter.
Type a closing for the request letter, such as “Many Thanks” or “Kindest Regards.” Four lines below the closing, type your name. Under your name, type your title within the charity and the name of the charity. The extra space between the closing and your typed name is for your signature.