The goal of a restaurant is to attract patrons and to provide such an enjoyable experience that those patrons become repeat customers. Word of mouth is essential to the survival of a restaurant, and in this era, negative online reviews can have a significant impact on a restaurant’s success. The most heralded restaurants share several qualities in common, which help ensure their continued growth.

Quality Food

No restaurant can survive without offering quality food, which uses the freshest ingredients to give patrons a satisfying meal. Some restaurant owners, however, don’t understand that patrons judge their food based on what was promised. For example, the promise of a good family restaurant is that it offers comfort food that reminds people of the favorite meals their mothers cooked when they were kids. So, quality food for a family restaurant consists of entries such as hamburgers, roast beef, and hearty, wholesome pasta. That would differ from standard cuisine at a five-star restaurant, where patrons desire food in which the unique offerings and the richness of flavor is far beyond that of cuisine of a family restaurant.

Diverse Menu

If variety is the spice of life, then multiple choices on a menu is one of the qualities of a good restaurant. Patrons who enjoy one of your menu items are more likely to desire sampling other items -- and when a restaurant delivers on its promises, it's more likely that customers will return. And, of course, the more often a restaurant delivers on its promises, the more likely it is that patrons will return in ever-growing numbers. A diverse menu also represents a restaurant's confidence in its ability to prepare a variety of meals well. In an age in which many patrons have dietary restrictions or are making specific dietary choices, a restaurant that offers gluten-free, low-fat, non-diary, vegetarian, or vegan options distinguishes itself from the competition.


The patron experience at a restaurant should begin the moment that person walks through the door, and it shouldn’t end until that person walks out. Successful restaurants will ensure that a host or server greets diners as soon as they enter and then welcomes patrons to the establishment. Servers must be friendly but professional, and should be able to discuss each item on the menu with confidence. They should keep patrons informed about the wait time for food, and they must fulfill each request in as short a time as possible.

Most importantly, the service must match the spirit of the restaurant. For example, in a family restaurant, the servers should make patrons feel relaxed and comfortable as if they were hanging out at a friend’s house. In a five-star restaurant, servers should make patrons feel pampered and special, as if they’re taking part in an exclusive, worthwhile experience. When service is good, patrons feel as if they are dining in a restaurant that appreciates their business.


A clean restaurant communicates the health standards that a restaurant owner finds important. Cleanliness is also a significant contributor to the overall ambiance of a restaurant. When patrons enter a restaurant, they make instant judgments, based on the interior appearance of the establishment. If tables are not properly cleaned, or if the floors are strewn with food and debris, that creates an unfavorable impression that's difficult to overcome.

One of the biggest challenges in a restaurant is to maintain immaculate restrooms. Clean, fresh-smelling bathrooms reflect a restaurant’s standards, and can help cement goodwill in a patron's the mind. A good restaurant always looks clean, orderly, and structured. This creates a positive mood that sets the tone for the patron’s dining experience.