Businesses often seek detailed information about their customers so that they can understand their customers' needs. The tools found in Google Analytics help businesses analyze the customer data that is important for targeting website visitors in advertising and marketing. It could also help with product development and maximizing profit by promoting the efficient use of resources.

User Analysis

Google Analytics provides detailed reports in real time on who visits your site, when they visit, where they visit from geographically and on what pages. You can break down subsets of data to look at historical patterns. Do Firefox users behave differently from Internet Explorer users? Do computer users spend more time on your website than smartphone users? These are the kinds of questions that Google Analytics is designed to answer.

Social Media Analysis

Social media has become a critical part of business development. Analyzing your social media performance will give you an idea of what is working and where improvement is needed. Google Analytics lets you see which social networking sites are referring the most visitors and what content on your site is being shared. Make the most of this data to develop an effective social media strategy.

Content Analysis

Google Analytics allows you to measure the performance of content by tracking where users visit. Analytics even tells you what your visitors are searching for and where they end up on your website, which can tell you what they really want. Test different methods for developing your website and see which one gets the best results.

Advertising Analysis

Internet advertising can be expensive. Save money for your business by being more efficient with marketing. Google Analytics can help you ensure that your advertising campaign is the most effective by tracking how different ad rotations affect conversion rates. You can even compare online advertising with social media to see which of the two work better.