Travel brochures describe a destination, hotel, service or tour with the intention of promotion. You can use them as mailings to prospective customers, include them in brochure racks and have them available at your office or business location. As travelers often collect brochures and other literature when planning a holiday, brochures can be very effective marketing tools. You must, however, be sure to include all the necessary information and plan your inclusions carefully.
A Good Cover
This is the first thing that people will see and it should immediately answer three questions: 1. Who is advertising? (your business) 2. Where you are located? 3. What are you selling? Make the cover visually compelling and keep it simple. Use professional quality images.
Description of the Benefit
Tell your potential customers not only what you are offering, but why they will enjoy it. This will require knowledge of your target audience, so research this if you haven't already. Create a personal message to that audience letting them know why they specifically should participate in your offering.
Call to Action
Your brochure should focus on one specific objective. If you are announcing new offerings, make sure the brochure explains them and their benefits. A brochure that is intended to describe a travel product should be detailed and provide plenty of pictures and descriptions. You should include a statement telling people what you want them to do next and how they can become involved.
Describe the facilities completely and include attractive photographs. Include information about special services, promotions and events. Tell them what differentiates you from the competition.
List not only the facilities and activities available to your guests but also any public sites that they may be able to take advantage of during their stay. Entertainment is an important part of travel, so be sure you include all the fun things your guests will experience with your travel product.
List the address, contact details and a map to help people find you. If you are located in a place that is difficult to get to, include comprehensive directions. Include your website address if you have one.
Travel is a very visual product category. People want to see where they are going and only high quality professional images can achieve this. Include several photos that best showcases your product. Be careful, however, not to mislead people by using old phots or pictures that misrepresent your offerings.
Andrea Nicole has 15 years of writing experience and has written for The Age online in Australia. Her primary areas of expertise are marketing communications and travel. Nicole holds a master's degree in media and communications from Swinburne University of Technology as well as a Bachelor of Science in communications and sociology from the University of Miami.