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Finding ways to talk about safety issues with your employees makes a newsletter a valuable tool, especially when you combine it with meetings and email updates. To get employees to read your newsletter, provide timely, interesting and valuable content. You want to make it appealing so it doesn't get tossed aside.
Interview and feature an employee in each issue. Focus on how the person incorporates safety measures into his daily schedule. Highlight any story where an employee followed safety measures and ended up saving your company money, avoided an incident, or stayed safe when he could easily have been injured. Give details that explain the safety measures taken. If those measures are part of the company's policies and procedures manual, point that out in the newsletter. It will help other employees understand why it's necessary to follow those standards.
Safety laws change frequently, making a newsletter an ideal way to let your employees know about new local, state or federal laws and regulations. Make it a habit to check the United States Department of Labor’s Occupational Safety and Health Administration website for any updates from the federal side. Contact your state's occupational safety and health department for local regulation changes.
The newsletter can reinforce your company’s safety training programs. Give details about what will be covered in the workshops, such as handling new equipment or chemicals. Mention whether the sessions are mandatory or voluntary and how employees register. It's also where you can give employees access information if training is available online or via video.
Safety Committee Updates
If your company has a safety committee, the topics for the next meeting can be on the newsletter. Explain how employees can participate and become part of the committee when a position opens up. Include a brief overview of the topics and decisions made at the last safety committee meeting.
Reminder of the Basics
While talking about wearing safety masks or glasses sounds routine, a newsletter is the perfect vehicle to remind employees of basic safety policies. These reminders can also serve as filler if you come up short on other copy.
If you're looking for one more reason to encourage workers to read the newsletter's safety information, ask a trivia question related to the article. The newsletter can also tell them where and how to turn in the answer. The winner gets some reward, such as a gift card or time off, and her name in the next newsletter.
Nancy Wagner is a marketing strategist and speaker who started writing in 1998. She writes business plans for startups and established companies and teaches marketing and promotional tactics at local workshops. Wagner's business and marketing articles have appeared in "Home Business Journal," "Nation’s Business," "Emerging Business" and "The Mortgage Press," among others. She holds a B.S. from Eastern Illinois University.