Whether your newsletter is a single page with a couple paragraphs of text or a multi-page document filled with information, its main goal is to be read by your audience. Newsletters are created by big businesses, non-profits, small organizations and private groups to disseminate information; slant yours to the upcoming season to provide an extra incentive to your audience.
Whether your newsletter goes to members of your homeowner community or your office staff, give them a heads up on how to protect their homes and reduce energy costs with your winter newsletter. Homeowners and renters alike can benefit from tips such as replacing the batteries in their smoke and carbon monoxide detectors (a useful suggestion is to change the batteries during each “solstice,” twice a year; the winter solstice is December 21) and reversing the direction their ceiling fans run in the house. This can actually add warmth to the home, according to MSN, as blades turning clockwise circulate warm air into the room.
Another way to personalize the newsletter article is to research a couple of maintenance contractors in your area and include their contact information, giving your readers easy access to people to call who can help them get a jump on the winterizing process.
If you live in an area that gets plenty of snow early in the winter season, let your newsletter be a place to show off your readers’ snowman couture. Issue a challenge for readers to build snowmen and snap photos of their handiwork, then publish the images in the newsletter; a contest and prize for the favorites is one option. A variety of themes can be included, such as the snowman that most represents your company (wearing a logo polo shirt and baseball cap), as well as categories for the most “bling,” silly positions and poses, funniest outfits, largest snowman, biggest snowman family, and celebrity lookalikes.
The snowman design can even be incorporated into your official company business. If you sell beads and craft supplies, for example, readers can race to construct snowmen made out of the most items such as pipe-cleaner mouths and foam noses. If space permits, you can include a little story by each person of how he came up with his idea and what went into the creation process.
Although New Year’s Eve is often the time most associated with making resolutions and promises for the upcoming year, your winter newsletter may also be an excellent place to record your readers wishes for the new year. Poll peoples’ goals and resolutions over email or through man-on-the-street interviews. If your newsletter is an internal business one, ask your workmates at meetings or through a company-wide email. Let the newsletter serve as a crystal ball, where readers can envision their plans for the next year.
If your newsletter is business-related, the goal and crystal ball theme can also translate into letting your readers know the company's plans for the next year. Interview personnel managers and department heads to gather information on possible growth, new target customer markets, product changes and releases, and plans to transform the company in the coming year.