Health fairs are events that bring together a variety of service providers promoting health-related products and services to the general public. Decorating a booth in an inviting and nonintimidating way can help encourage attendees to stop and talk, increasing its effectiveness.
Know Your Audience
How you decorate your booth should depend on what type of audience you're trying to attract. For example, a pediatric practice might use bright colors and have a small area with coloring books and crayons for kids. This attracts children and keeps them occupied while you talk to parents. A senior citizen care-related booth might feature seating, larger-print materials and health information specific to this demographic.
Stick to Your Brand
Use your organization’s logo, colors, motto and branding items at the health fair. This reinforces your brand image and makes you recognizable to potential patients and clients. A banner with your company name attracts attention, as do posters that indicate what you’re doing there that day -- scheduling free screenings for a particular condition, enrolling new patients or demonstrating a new product.
Be Inviting, Not Intimidating
Your booth should look welcoming and inviting rather than sterile and cold, particularly if you're providing information directed at children and their parents, such as immunizations, cold and flu shots or childhood illness. The staff manning the booth is also part of your design, so encourage them to dress professionally, either in uniforms or in matching shirts with your company or practice name and logo.
Items like logoed balloons and pinwheels can be used both as eye-catching decorative elements and as give-aways.
Don't be afraid to be bold in your decorating approach. For example, use animation in the form of video screens playing a looping video on a visual health topic or employ a motion-activated skeleton that beckons people to your booth. Use over-sized props like a giant tooth or an appealing large stuffed teddy bear on an exam table. If you have access to preserved specimens -- such as healthy lungs and diseased lungs -- use those as a décor element to pique curiosity and draw in crowds.
Use an Interactive Component
Give people something hands-on to do at your booth. For example, demonstrate proper hand-washing techniques using a stop watch and allow visitors to try, or focus on something related to the specialty you’re representing. For example, a dentist might hand out disclosing tablets and hand-mirrors to help demonstrate proper brushing techniques; a cardiologist might have an area where people can sit and learn how to effectively take their own blood pressure.