The Advantages of Effective Communication Skills

by Andra Picincu - Updated November 02, 2018
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Communication in the workplace can make or break your business. In fact, organizations with effective communication are 50 percent more likely to have low employee turnover rates. As a manager or business owner, you need to be able to clearly communicate your goals and the steps needed to achieve them. At the same time, it's important that you keep an open mind and listen to what your team has to say. Increased productivity and work performance, employee loyalty, greater revenue and fewer workplace conflicts are just a few of the many benefits of communication in business.

Improve Employee Morale

Good communication in the workplace can improve employee morale and engagement. Surprisingly, only 14 percent of companies have employees who understand their strategy and goals. Furthermore, 60 percent of workers say that they don't receive enough feedback from their superiors.

One of the primary benefits of effective communication skills is that you'll be able to better understand your team and its needs. If your employees know that you listen to them and take care of them, they will perform better and feel more motivated to help. Take the time to listen to your team and find out what it needs to function at its peak. Provide feedback regularly and get involved in every project. Show your employees that you care about their opinions and encourage them to brainstorm ideas.

Increase Employee Loyalty

Lack of appreciation is the reason why 79 percent of people quit their jobs. No matter how much you appreciate your employees, they'll never know it unless you tell them. One of the benefits of communication in the workplace is that it can help increase employee loyalty and retention. Lack of communication, on the other hand, may cause frustration and leave your employees feeling mistrusted and demotivated.

Be clear about what you expect from your team and what policies they should be following. Reward their hard work with positive feedback or small incentives. Ask about their concerns and pain points, and do something about it, whether it's providing new equipment, giving them a day off or implementing a more flexible work schedule.

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Be Well Understood

The benefits of communication skills go beyond a happier, more productive team. If you're a real estate agent, you need these skills to understand your clients and help them find their dream home. If you're a medical professional, it's essential to speak effectively with your patients so they can make an informed decision regarding their treatment options. A web designer needs strong communication skills to create websites that meet customers' needs.

Effective communication translates into stronger customer relationships. No matter your industry, it's important to make yourself understood and to understand others. This will give you a competitive edge and increase your revenue.

Reap the Benefits of Communication

Whether you're an entrepreneur, a CEO or a freelancer, focus on improving your communication skills. Listen closely to your customers and employees and show interest in what they have to say. Pay attention to your words as well as to your body language and gestures.

Keep your language simple and free from jargon so that everyone can understand your message. Encourage your employees to collaborate and exchange information. Organize events that help improve internal communications, such as workshops, innovation contests and employee appreciation parties. At the same time, provide channels for feedback and give your team members a chance to share their ideas.

Highly skilled communicators are more successful in life and in their career. They have the ability to motivate others and keep them engaged, convey their message to their target audience and close more deals. Effective communication can boost customer satisfaction, improve work performance and result in stronger partnerships.

About the Author

Andra Picincu is a digital marketing consultant with over 10 years of experience. She works closely with small businesses and large organizations alike to help them grow and increase brand awareness. She holds a BA in Marketing and International Business and a BA in Psychology. Over the past decade, she has turned her passion for marketing and writing into a successful business with an international audience. Current and former clients include The HOTH, Bisnode Sverige, Nutracelle, CLICK - The Coffee Lover's Protein Drink, InstaCuppa, Marketgoo, GoHarvey, Internet Brands, and more. In her daily life, Ms. Picincu provides digital marketing consulting and copywriting services. Her goal is to help businesses understand and reach their target audience in new, creative ways.

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