Mary Kay Business Marketing Ideas

by Beth Shumate; Updated September 26, 2017
Just a small touchup

As a Mary Kay consultant, you are your own boss and marketing Mary Kay products is your responsibility. The beauty of this business is that you have a highly reputable product to sell and a corporation that provides support with Mary Kay marketing ideas and collateral materials for its consultants. Utilize these corporate-driven Mary Kay marketing ideas as well as other self-driven avenues to help you grow your business.

Corporate Mailings and Website

Take advantage of opt-in marketing mailings of seasonal or special offer brochures that Mary Kay offers as part of its consultant services. Allowing the company to handle the processing and mailing saves you time and money while providing a more professional appearance with customers. The return on investment is well worth the cost as it is far less than doing the mailings on your own.

Mary Kay corporate also offers consultants their own URL linked to the corporate sales side of their website so customers can order online with the consultant receiving credit for the sale.

Auctions and Gift Basket Donations

Donate gift baskets to charitable silent auctions or live auctions in your community. Be creative in the theme you use to make it something enticing that also fits the occasion. For example, if donating to a Caribbean-themed event, make it a sun-and-fun basket full of items like sunscreen, hand and foot creams, a summery nail color, a cute pair of flip-flops, some sunglasses or a visor and a beach towel. You can utilize Mary Kay promotional items, if available, or pick up the non-product items at a dollar store or in a clearance bin. Always include your business card with a personal message written on the back, offering a facial and makeover.

Facebook

To market Mary Kay as your business, you need to be where your customers are and, love it or hate it, your customers are on Facebook. Create a business page on Facebook and invite your friends and customers to “like” it. Create photo albums of your customers’ before-and-after model shots, of you speaking or demonstrating techniques at local events, and of gift baskets you’ve put together.

Post something at least once a day, but make sure it isn't always a sales pitch for your business. Share links to articles or websites on skin and hair care, new fashion trends, medical research and makeup tips. This lets your customers know you are interested in more than just selling to them; you are also interested in educating them and providing valuable information they can use in their daily lives. This builds credibility for you as a professional business woman who is an expert in her field.

Bridal Services

Every bride deserves to be beautiful and you can help her accomplish that. You can find brides by looking through the local newspaper for engagement announcements and working a booth at a local bridal fair. You can also get help with your Mary Kay marketing by teaming with a wedding planner in your area and asking her to refer her clients to you. Create a special look for the wedding day or go the extra mile and meet her the day of the wedding to help her create that look. Host a workshop to create looks for the bridesmaids as well.

About the Author

Beth Shumate is a freelance writer and full-time tourism communications manager whose over 25 years of writing experience includes news reporter, magazine contributor and software documentation writer. She holds a Bachelor of Arts in journalism from Henderson State University in Arkansas, and proudly became a Texan in 1987.

Photo Credits

  • Jacob Wackerhausen/iStock/Getty Images