Tips on Starting a Non-Medical Senior Care Business

by Melinda Hill Mendoza; Updated September 26, 2017
... says that according to the U. S. Census Bureau, 12.9 percent of the population as of 2009 was 65 or older. By 2030, the number will be 19.6 percent. Given those statistics, starting a non-medical senior care business makes a lot of sense. Starting any business has its challenges, and senior care is no exception, but helping families while making a profit may be well worth it.

Decide about Franchising

You have a couple of options for starting a non-medical senior care business. One is to start your business from scratch. This gives you full control to run your business as you see fit. You can advertise however you'd like with no restrictions. On the other hand, you can purchase a franchise. You pay an initial fee of $40,000 or more, which gives you a stake in a company that might be nationally known. The franchise gives you name recognition and structure, but you have to comply with your franchise agreement. This might mean limiting where you advertise, what advertisements you use and spending what the franchise company require on advertising rather than what you feel you need to.


Your business will likely use certified nursing aides. Check with your state as to what the licensing requirements are for certified nursing aides. Although you can use unlicensed aides, most long-term care insurance policies won't cover non-medical help from an unlicensed aide, which could cost you significant revenue. Also make sure you're properly registered as a business entity.

Networking recommends getting to know staff at assisted living facilities and hospitals, as they frequently discharge patients who still need some assistance to do their daily activities. Being available, even at short notice, will go a long way toward building these relationships. Advisers like attorneys, insurance agents and clergy may also be a source of business referrals. More traditional referral sources, like Chamber of Commerce activities and referral clubs, may also generate business.

Sales Team

Have a sales team, even if it's a small one, to answer the phone in real time and to return calls and emails quickly. Your sales team should be enthusiastic about the business and proactive in setting up meetings with potential clients and families. Contact with a salesperson is typically a client's first contact with your business; you want it be a positive experience. Families are trusting you with someone they love; professionalism helps build that trust.

About the Author

Melinda Hill Mendoza has been writing professionally for over 10 years. She worked as an editorial assistant for Forward Movement Publications in Cincinnati, Ohio. She wrote for several years for and edited and wrote a chapter for a book with Wooster Press. She graduated from Miami University in Ohio with a Bachelor of Arts in English.

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