Companies primarily use business presentations to share information with employees, managers and executives. Important information can include company strategies or information about corporate policies. Human resource managers may use business presentations for social issues, such as business ethics or sexual harassment training. There are also several other key reasons business presentations are important.
Market and Competive Information
Business presentations inform executives and managers about key markets and competitive strategies. For example, a marketing manager may describe how sales in the industry are trending. Sales may be trending upward in some markets and downward in other markets. Informing company management about the best markets can better help them develop marketing strategies for each individual market. Additionally, managers can also learn more about competitive marketing strategies through business presentations. Hence, company managers can use the information to develop counter strategies or marketing plans.
Business presentations are important because they enable executives to share details on a company's performance. Performance information can include details on company sales and profits, market share and earnings per share. Market share is the percentage of sales each company has out of total sales in the industry. Earnings per share is of interest to investors. It is the amount investors earn on each share of stock they own. Presenting positive earnings per share information can prompt shareholders to purchase more stock in a company. Presenting sales information allows managers to develop strategies to improve sales if they are below company expectations.
Business presentations inform employees about new products or services. For example, product managers may provide details about features, sizes, fragrances, flavors or dimensions of new products. They may also discuss who makes the buying decision for their products during a presentation. Other details employees learn about products through business presentations include how the products will be manufactured, benefits of the products for buyers, and how the products meet buyer needs in the market.
Marketing research managers often share details about customers in business presentations. Customer information can include how satisfied they are with current products, what additional features they want, and how customers rate company products versus those of competitors. Advertising and product managers can use customer information to create promotions and marketing programs that better address the needs of the customers. Additionally, marketing research managers may introduce demographic information about customers during business presentations, such as average age and income. Demographic information will enable advertising managers to advertise in publications that attract these types of customers.
- Palindin and Associates: Business Presentations - Answer the Questions; Bill Warner; April 2008
- Presentation-Pointers.com: Defining Customer Service; David Goldsmith
- IBS Pro: The Importance of Good Marketing Presentation for Your Business; October 2009
- The Eggleston Group: Key Steps to an Effective Presentation
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