YouTube is one of the most popular websites on the Internet that allows users to submit and share their own home videos with millions of viewers across the world. Many YouTube users post videos for fun and do not receive compensation, but there are several ways to potentially earn income with a YouTube channel.
YouTube Partners
One way that YouTube users earn money with their channels is through the YouTube partner program. Users with very popular channels that produce high-quality content on a regular basis may be contacted by YouTube to join the partner program. YouTube partners share a portion of the revenue generated from advertisements that appear in conjunction with their videos. The New York Times reports that popular YouTube producers can make $15,000 or more a month in revenues from the partner program.
Partnership on Individual Videos
Gaining enough popularity to become a YouTube partner can take years of effort, and many YouTube producers will never achieve full partner status. YouTube does, however, offer partnerships for individual viral videos. For instance, if you are not a regular YouTube content provider, but you happen to film something interesting or funny on YouTube that ends up getting tens of thousands or millions of views, YouTube might contact you and allow you to gain ad revenue based on that single popular video.
External Websites
Another way YouTube producers generate income is by using their YouTube channels to promote their own external websites. An external website can contain more original video content or information pages with advertisements that generate revenue. A website can also serve as a means to sell products. For example, a popular YouTube produce could sell T-shirts on his website featuring his YouTube channel's logo and advertise the shirts in the videos he creates.
Considerations
A YouTube channel can potentially generate income for users in many other ways. For example, a YouTube a private company might contact a YouTube producer to make videos to promote its products or services. Some YouTube videos contain links that allow viewers to quickly purchase songs they hear on YouTube from iTunes.
References
- "New York Times"; YouTube Videos Pull In Real Money; Brian Stelter; December 2008
- "BusinessWeek"; One-Off Viral Videos Now Can Make Money on YouTube; Rob Hof; August 2009
- Google. "YouTube Partner Program overview & eligibility." Accessed April 11, 2020.
- Google. "YouTube advertising formats." Accessed April 11, 2020.
- Variety. "YouTube Standardizes Ad-Revenue Split for All Partners, But Offers Upside Potential." Accessed April 11, 2020.
- Google. "Advertiser-friendly content guidelines." Accessed April 11, 2020.
- The Verge. "YouTube is demonetizing videos about coronavirus, and creators are mad." Accessed April 11, 2020.
- Forbes. "How Michelle Phan Built A $500 Million Company." Accessed April 11, 2020.
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- Google. "Channel memberships eligibility, policies, & guidelines." Accessed April 11, 2020.
- Patreon. "Patreon for video creators." Accessed April 11, 2020.
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- Google. "Manage your merch shelf." Accessed April 11, 2020.
- Forbes. "The Highest-Paid YouTube Stars of 2019: The Kids Are Killing It." Accessed April 11, 2020.
- Google. "Keyword Planner: Search for new keywords." Accessed April 11, 2020.
- Adstage. "YouTube Ads Benchmarks for CPC, CPM, and CTR in Q4 2018." Accessed April 11, 2020.
- Why Video is Great. "What's 'CPM' on YouTube." Accessed April 11, 2020.
Writer Bio
Gregory Hamel has been a writer since September 2008 and has also authored three novels. He has a Bachelor of Arts in economics from St. Olaf College. Hamel maintains a blog focused on massive open online courses and computer programming.