Punch cards are an easy and simple way to turn one time customers into return business. Punch cards are business card sized advertising pieces that are designed to reward customer loyalty by providing free merchandise after a number of purchases are made. Customers sign their names to the cards and at each purchase a store employee marks or punches a hole on the card. Once the card has a certain number of marks, the free item is obtained. These cards are simple to make as a do-it-yourself project and most home computers come equipped with programs that can easily handle the task.
Design Your Card
Open your desktop publishing program and search for templates that allow you to design your own business card. Punch cards are the same size as regular business cards and fit easily into wallets. If you don't see any templates, search online for free downloadable business card templates that allow you to customize the design. Microsoft Office Word contains many templates that are customizable and Microsoft Office Online has several more. Microsoft Publisher contains several customizable card templates, as well. For very basic punch cards with only text and numbers, Notepad comes standard with Windows operating systems. Notepad's text will all be the same size and images don't work well with Notepad.
Insert your company logo. This can be done using insert features through your software program or you can open the logo in another document and copy it (usually using the control + C shortcut), then paste it into your business card template (control + V on most programs). Resize so that the logo is easily read, but only takes up about a third of the card.
Add your written disclaimer. This usually tells the customer any rules that are involved, such as no sharing cards and no lost cards will be replaced. An expiration date may also be included. This text should be legible, but no larger than a quarter of the card.
Layout your punch spots. These are usually located along the bottom of the card and are two or three times as large as the text of the disclaimer. Many businesses use numbers as place markers. They are evenly spaced along the bottom. Most commonly, businesses have buy three get one free, or buy five, buy ten, get one free type offerings. You can also use clip-art graphics as place holders, with small numbers on or beneath them. Insert the first graphic marker and re-size it to your desired height. Copy and paste the remaining markers.
Copy your punch card and save the document. Paste the card in the rest of the business card template you used. Print a test page on a blank sheet of paper. Evaluate the test page for sizing or typographical issues. Print the number of cards you desire on heavy card stock. Cut the cards evenly or use commercial DIY business card paper that comes perforated for easy cutting.
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