A visual merchandising portfolio is the marketing tool merchandisers use to sell themselves to the prospective clients whose goods they will help sell. To develop a good visual merchandising portfolio, the merchandiser will need to carefully document their work – or demo work as the case may be – and provide a platform for prospective clients to view it. Traditionally a portfolio binder for interviews is the norm; however, merchandisers looking to go the extra distance to impress clients can also publish their portfolio digitally.
Things You Will Need
Binder and 8”x11” clear plastic document sleeves
Construct demo displays. Each demo display should showcase a visual merchandising concept for the genre of product being sold. For example, a display selling sweaters would be well accented by yellows, oranges and leaf motifs. A display marketing swimming attire might make use of sand and beach toys for a backdrop.
Photograph the demo displays.
Compile the photos into a digital format at a photo lab if using traditional film, or import them to a computer directly from a digital camera. Have a photo lab print a full page 8-inch by 11-inch for each demo photo and put them together in a binder for in person interviews.
Create a video sideshow of the various demo photos using a computer video production program. Include a public domain musical score, as well as relevant narration to explain each demo and introduce the portfolio.
Upload the video to a publicly accessible video sharing website such as YouTube. Write down the video's URL and include that URL with your resume and business card.
Offering a would-be client a URL to a visual portfolio is a good plan; however, applicants really trying to make a good impression can invest a little bit extra in CD business cards. The CD is shaped like a business card with rounded corners and can also store data: in this case, the entire video presentation. CD business cards are available as a custom order product from a variety of producers but do take longer to procure than regular cards and resumes.
Windows comes with a basic video editing program called “Windows Movie Maker," which is more than capable of handling the job.
Professional video editors may be able to create a more polished looking visual portfolio, but often charge a substantial fee.
The portfolio hinges on high-quality photographs. If you're unsure of your photography skills, consider hiring a professional to assist in capturing the best possible likeness of your demo work.