How to Write a Letter Seeking to Be a Representative Agent for a Business

by Priti Ramjee; Updated September 26, 2017
Your letter to a business owner identifying your knowledge of a product or service could create an opportunity for you as its representative agent.

A business could use your services as a a representative agent to promote its product or service in various geographic territories. Generally, a representative agent is paid in commission, which means that the industry and business you choose to work with is critical for you to generate your income. Once you have found a business of your choice in a field that you are knowledgeable with, writing a letter is the first step to creating an opportunity for yourself as a representative agent.

Step 1

Write a letter to a business for the position of representative agent in no more than four lines, describing yourself and the industry you specialize in, emphasizing your outstanding achievements in sales. Direct the reader to your sales figures from previous assignments and your ability to generate leads. Describe how your experience could promote growth to the business in your capacity as a representative agent.

Step 2

Assure the business owner that you have expertise with the business' product, service or knowledge in the industry to be able to grasp the training the business will provide. Describe briefly your education and related experience. State clearly how your knowledge of similar product lines makes you suited for the position as representative agent to be able to sell a component or the entire product line if it was required.

Step 3

Close your letter by stating that you welcome working under the guidance of the business owner as a representative agent. Tell the business owner when you will call him to set up a mutually agreeable time to discuss the position. Thank the business owner for his time and consideration.


  • As a representative agent you receive a commission on sales and may not be paid a salary or benefits. However, you may be able to negotiate fringe benefits or travel and living expenses depending on your sales strengths and the budget of the business. Therefore, you may want to avoid discussing commission details in your letter. When negotiating keep in mind that your commission should cover the costs that you are expected to cover and still be able to have enough left over for take-home income. (See Reference 1)

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