As the U.S. population continues to soar, businesses and consumers are becoming increasingly conscious of the necessity for sustainability. Eco-labeling is a smart action to take when marketing to green consumers, and green practices can save you money and energy in the long run.
Select a certification program based on your needs. For example, Green Seal provides certification for products; the U.S. Green Building Council awards certification for buildings; and the Energy Star Program awards energy-efficient products (see Resources).
Meet the standards of your certification program. Standards for businesses often include things like waste reduction, water-use reduction and the restriction of toxic chemicals.
Apply for certification. The application process might include a fee.
Prepare for an evaluation and audit by the program. Most programs will notify you of what you need to pass an evaluation before it takes place.
If your product or business fails to pass certification, most programs will help you improve in order to try the certification process again. To get a good grasp on how green businesses can thrive, study the practices of successful green businesses.
- Eco image by Eagle from Fotolia.com