How to Make Money Designing Clothes Online

The Internet offers an almost infinite number of money-making opportunities to entrepreneurs and creative individuals. One such way is to make money designing clothes online. This process is made simple by the existence of websites that offer their members the chance to use ready-made, customizable online stores with the infrastructure to produce and ship the garments for you. The company charges you a set price for the production costs, and you set the price to the customer. They process the orders and pay you the royalties on every sale.

Review the major companies that offer designers the infrastructure to produce, process and deliver their designs. Major brands include CafePress, Zazzle, and Printfection. Compare the base prices on the garments you plan to sell, initial or ongoing fees, shipping rates, shipping destinations and customer reviews. Order a similar product from each supplier and rate each according to garment quality, print quality, price and shipping time.

Navigate to the account creation page of the best supplier as determined by the previous step and follow the onscreen instructions to create an account as an online store. Account creation requires personal contact information such as your name, address and, in some cases, your business entity's information. You must also provide details on how you wish to be paid. Common options include check or via PayPal. Some services also charge setup or monthly fees.

Use the integrated tools to customize your store and create your clothing designs. Select the types of garments you want to offer along with the sizes and colors available. Each service has tutorials on the specifics of their tools and the sizes, resolution and formats that produce the highest quality garment designs.

Open a new tab or window in your browser and navigate to a Web hosting service. Follow the onscreen instructions to sign up for a domain name and Web hosting service for your store. This gives your store an added layer of professionalism as many of the suppliers ship your products with your logo on the packaging to further brand your store. Some sites, such as CafePress, do not support the option to use your own domain for their online stores.

Promote your online clothing store. Common approaches include creating articles about custom clothing with links to your store or creating a Facebook fan page to promote your brand and building a social group of people interested in your type of clothing. For example, if you promote clothes for surfers, interact with other groups and fan pages to invite their members to your fan page and subsequently your store. Use pay-per-click advertising for keywords related to the types of clothing in your store and banner ads on sites related to your target market. Use the Google Adwords Keyword Tool's "keyword" and "placement" options to research keyword search volumes and related websites, respectively. The keyword search volume gives you an idea of what words to use for your pay-per-click campaigns and the "placement" tool allows you to research banner ad space available on websites for your target market.

Tips

  • Choose a domain name that is related to the type of products you sell and receives a high volume of monthly searches. For example, if you sell skirts and custom skirts receives a high number of searches, choose "customskirts.com" as your domain name to improve your search ranking. Use the Google Adwords Keyword Tool to research search volumes for free.

References

Resources

About the Author

Kenrick Callwood has been involved in Internet marketing since 2007 and his work has appeared in numerous online publications. His main areas of expertise are psychology, travel and Internet marketing. He holds a bachelor's degree in psychology from California Polytechnic University.