How to Make a Great Conference Brochure

by Jennifer Hench; Updated September 26, 2017
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Hosting a conference is a large undertaking that puts your marketing abilities to the test. Utilizing conference brochures can help get out the information about your conference to as many targeted individuals and entities as you need to achieve successful attendance levels. A great conference brochure needs to explain what the conference is about, highlight events and attractions and detail contact information. Making sure that all information is accurate and easy to understand is a surefire way to garner the attention your conference requires.

Step 1

Make a list of the key data regarding the conference. Write down the conference name, date, location and times the conference will be running. Gather specific details about the venue or conference facilities.

Step 2

Create a list highlighting the conference. Divide the information up according to days or time slots, depending on the length of the conference. For example, if the conference is a one-day event, list all events by time slot. For a multiday conference, organize events by both day and time.

Step 3

Finalize the list of keynote speakers or featured guests that will be attending your conference. Include photographs and miniature biographies of all speakers and guests to use in the conference brochure to further highlight the events. List speakers and guests in bold face type to focus on their presence during the conference.

Step 4

Create a section, preferably for use on the back page, of all relevant contact and registration information for the conference. List the exact name and address of the conference facility, list the times of the conference and specifically state the final dates for conference registration. List contact information for attendees and make sure to include phone numbers and email addresses for registration. Put your website address in this section as well.

Step 5

Organize the brochure by printing out all information and using a piece of cardboard or card stock to create a mock layout of the brochure. Do this for text and graphics to start. Include a section for the front cover of the brochure, the inside pages and the back cover. Keep the total size of the brochure to a minimum and do not exceed a one-page layout or trifold brochure. The front page section can simply state the conference name, dates and conference sponsors. Use the inside pages to list events, sessions, speakers and event information. Reserve the entire back page for information regarding registration.

Step 6

Add colors and change fonts to the layout to increase the visibility and uniqueness of your conference brochure. Lay out the brochure again using the varied colors until the proper look has been achieved.

Step 7

Have the brochures printed and request a digital copy from the printer. Upload a copy of the conference brochure to your website and social media site, or use it in email marketing to reach an even wider audience.

Tips

  • Start creating your brochure well before you need to have the final version to the printer.

Warnings

  • Do not have brochures printed until final confirmation has been obtained regarding venue availability and special guests or speakers.

Photo Credits

  • Chairs in conference room image by Bartlomiej Nowak from Fotolia.com