How to Promote a Brand

by Luke Arthur; Updated September 26, 2017

Promoting a brand is one of the ways that you can quickly build a business. If you have a brand name, create brand awareness and eventually brand loyalty. Customers will pay more for brand names that they know and trust. Promoting your brand will increase profits and repeat sales. Promoting a brand is all about repetition and getting the message about your products out to the masses.

Items you will need

  • Brand
  • Logo
  • Marketing budget
Step 1

Determine exactly what makes your brand special or different from other companies. Come up with a spin to sell your brand. For example, you could create a brand based on quality, value, being modern or another signifying characteristic. The more that you can differentiate your brand from other similar products, the better it will ultimately be for your company.

Step 2

Create a logo and a brand name that you can stand behind and label your products. The logo is one of the most important components of any brand. Creating an attractive logo may require hiring a design firm. You need to feel comfortable with your logo because it will appear on all of your products and promotional materials. A good logo can easily be identified and will help get your name out there to the masses.

Step 3

Advertise your brand to your target audience. For example, put advertisements in a specific magazine or on a specific website where your target market hangs out. Make people aware of your brand to generate sales. When promoting a new brand, it is all about developing brand awareness. Brand loyalty will come later.

Step 4

Continue advertising your brand in as many places as you can afford. Get your message out as many times as possible. Repetition is one of the most important factors of promoting a new brand. It takes several times of seeing a new brand before most consumers become aware of it.

Step 5

Create some attention for your brand by using public relations strategies. For example, give away free product to generate attention for your brand. Get involved in some type of charity work or hold a contest for new customers. This will generate interest and media and paint a positive image for your brand.

About the Author

Luke Arthur has been writing professionally since 2004 on a number of different subjects. In addition to writing informative articles, he published a book, "Modern Day Parables," in 2008. Arthur holds a Bachelor of Science in business from Missouri State University.