Activating your Subway Card makes purchasing your Subway sandwiches faster while at the same time earning points toward rewards and promotional offers. They were introduced in 2006 and work as a hybrid between a debit card and rewards card. You use your Subway card to pay for your food with a preloaded amount of money on the card, similar to a gift card, while at the same time, you earn points for spending that money on sandwiches. You can use your card to earn rewards which typically consists of free food or drinks. Occasionally the Subway Card will also qualify you for special promotional bonuses.

Buy the card at your local Subway or retail outlet. When you buy the card at a Subway store, you can let the cashier know how much money you initially want to load on it. The dollar amount must be greater than $5 in order for the card to be activated. If you buy the card from a retail outlet such as Walmart, CVS, or Rite-Aid, you will have to purchase a card for a predetermined amount.

Create an account at Creating an account allows you to manage your cards and accounts. The account registration form asks for your name, date of birth, zip code, email address, an account password and a security question and answer. You will be sent a confirmation email. Following the link in the confirmation email grants you access to your account on the Subway website.

Register your card. Registering your card allows you to add more cash to the account, track how many points you have, and see if you qualify for any promotional offers. Login to your account and you will see an icon that says, “Add new card.” Input the numerals located on the back of the card and press “Add card” to complete the registration.

Go to any participating Subway location and purchase your food using the card. You can use your card to buy anything. Present it to the cashier for him/her to swipe. This usage activates your card and allows you to begin collecting points that you can redeem for rewards.


You earn one point for every dollar spent.

You are able to register multiple cards to a single account.

You can track how many points you have earned by checking your account.

You can also create the option to auto-reload your card's balance in your account.


Not all Subway locations participate in the Subway Card program.