Making an effective caregiver flyer requires organization, some understanding of your audience and a little creativity. Your flyer must grab and hold your reader's attention. You will not spur your audience to take action if your flyer is dull, fails to provide the requisite information or doesn’t give contact details.
Know your target audience. Your caregiver flyer might be aimed at people who need care, relatives of people who need care or people interested in providing care. To create an effective flyer you must always keep your audience in mind. Understand what information it wants -- and in what order -- and provide it.
Find a unique idea. The most important thing about a flyer is that it grabs the attention of the reader. You are aiming to get and hold the attention of the reader in a very short period of time. To do this, use large bold text. Questions often grab attention. For example: “Want to know what care is available for you?”
Use images to make your flyer more interesting, but avoid using too many, and only use images that are relevant.
Provide the necessary information. Effective flyers provide readers with all the information they need. Answer the five W’s: Who? What? When? Where? Why? Tell the reader how he can take action by providing contact information at the bottom of your flyer.
Encourage your audience to take action. Toward the bottom of the flyer, before you provide the reader with contact details, you must call them to action. This can be a simple line or statement encouraging them to inquire about your service. For example, use the lines “Call now for a free information package!” or “Come visit us today!”
Avoid overcrowding your flyer. Give all the information in the simplest way possible to quickly grab the reader's attention without overburdening her with too much information. Don’t use complex words. Use a bullet-point style when appropriate. Remember: The most effective flyers are the simplest ones.
A professional journalist since 2008, Joe Turner has written for the Manchester Evening News and CityLife online, and is currently writing for alternative music website livethescene.com as well as Alternative Magazine Online. Turner is a journalism student at the University of Salford.