Planning a breakfast menu requires planning and knowledge about what you think your customers desire. Breakfast is a meal that can be eaten at all times of the day and is the only meal that routinely combines savory and sweet flavors. You can produce a breakfast menu that will appeal to a wide range of customers by making choices with these factors in mind.
Write out all the breakfast meals you're prepared to offer and group them according to the featured item. For instance, egg dishes, pancakes and waffles and baked goods should each have their own groups. Preparing the menu in this way helps your customers easily find the breakfast they want.
Give accurate and detailed descriptions of what the meals entail. For instance, include all of the components offered in the meal, especially if they contain any nuts or other food allergens. Customers want to know exactly what to expect and typically don’t like surprises when it comes to their breakfast.
Offer a “side items” section. Such a section can include varieties of potato dishes and single servings of breakfast meats, bagels, fruit and muffins. Providing this section in your menu will allow your customers to add to or subtract from their basic orders. It also allows an alternative for customers who don't want a full breakfast.
Give your customers the option of eating lighter or healthier fare. Setting up a section on the menu for low-fat foods encourages those who are watching what they eat to give your food a try. You could even list how many calories and fat grams are in the meals to really help out your health-conscious guests.
Devote a large portion of your menu to typical breakfast items, such as eggs. Many breakfast-eaters like to dine on eggs and offering them a variety from which to choose will encourage them to return to your restaurant for more. Include standard egg fare—such as scrambled, fried and sunny-side up—along with more complex egg dishes such as eggs Benedict, souffles or quiches.
Offer breakfast standards such as pancakes and waffles to your guests, but also provide items that have a gourmet touch. For instance, you can spice up your typical French toast by cutting each slice into stars after cooking. Place sliced bananas on one piece of toast, place another piece of toast on the bananas, then sprinkling almonds on top. You could also offer a champagne breakfast with fruits, muffins, jam, coffee, or orange juice.
Place pictures of your meals inside the menu to give your customers an idea of what to expect and encourage them to try the dishes.