The Good Housekeeping Seal inspires brand trust in consumers. For over 100 years, "Good Housekeeping" magazine has tested products and services for quality, and it guarantees to refund consumers' money if a product that has been awarded the seal proves to be defective in the first two years of purchase. The seal is awarded to products and services that advertise in "Good Housekeeping" magazine. To advertise in the magazine, products must pass strenuous testing by the Good Housekeeping Research Institute.
Things You Will Need
$70,225 or more for ad space
Contact the Director of Brand Development for the Good Housekeeping Seal, to announce your intentions to advertise in "Good Housekeeping" magazine.
Director, Brand Development Good Housekeeping Seal 300 W. 57th St. New York, NY 10019 212-649-2550
Submit product samples to the Good Housekeeping Research Institute to be tested. They will test to make sure your product or service does everything it claims to do. This may take up to two months, depending on how many products are currently being tested.
Pay the advertising fee once your product has passed the Good Housekeeping test phase. As of the date of publication, fees ranged from $70,225 for a black and white 1/6-page, single column advertisement to $610,205 for an advertisement on the back cover of the magazine. Advertisements must be purchased two months before they are to appear in the magazine.
Submit your advertisement to be published.
Good Housekeeping also offers the "Green Seal" for products that claim to be "green," sustainable or beneficial to the environment.
Not every product receives the Good Housekeeping Seal. The company turns down tens of thousands of advertising dollars each month from products that do not pass the Good Housekeeping Research Institute's standards.
Some products and services are excluded from eligibility for The Good Housekeeping Seal but still may advertise in the magazine. These include insurance, financial/investment services and products, realty, franchise operations, automotive and travel facilities, schools, prescription drugs and alcoholic beverages.