Cotillions are social dance events for young people. They are more formal versions of dancing school, are intended to teach social graces as well as dancing skills and traditionally provided the training and social contacts that would lead to young ladies having their social debuts at one of the Debutante Cotillions. Cotillions are experiencing a resurgence in popularity as part of the social trend toward promotion of family values and religious belief.
Investigate the feasibility of opening and operating a successful cotillion business in your locale. Though no longer elite social events, many cotillions were forced to disband due to lack of interest on the part of the young people.
Write your business plan. Decide whether you can organize and launch a successful cotillion on your own or whether you will benefit from the training and operating formula taught by cotillion organizations such as the National League of Junior Cotillions.
Assemble an Advisory Board made up of people who have experience in managing youth programs, dancing schools, church groups, and who also have strong contacts within your local community.
Incorporate your company and appoint a board of directors. Your directors should be well known community leaders with outstanding reputations for decency and service to youth and family projects.
Market your cotillion through the local grammar schools and junior high schools. Create a fun image to attract the children as well as an appeal to the parents who are concerned about how to teach their offspring social poise and civilized manners.
Find a venue that is visually appealing but inexpensive to rent for your weekly or monthly classes. The cost of the room, refreshments, music, and instructors should be approximately 50 percent of your revenues, with general business office expenses and your compensation accounting for the rest. If you plan to expand your cotillion business to other areas, retain 20 percent for expansion funding.
Hire a good attorney and get plenty of liability insurance. Working with children requires strict adherence to many legal requirements and, though you may think cotillion work is by its very nature polite and morally sound, there are many misunderstandings and unfortunate accidents that can arise.