How to Pick Names for a Bookkeeping Business

by Heather Burdo - Updated July 23, 2018

Choosing a business name can seem overwhelming. Contemplating bookkeeping business names shouldn't be taken lightly as it's how potential and current customers are going to remember your business.

Obey State Naming Guidelines

If your goal is to create a business entity such as a limited liability company or a corporation, you will need to choose a business name that nobody else is using. It's important to check your state's specifical guidelines on business names because, in certain states, you also can't choose a business name that is similar to another.

You can find name guidelines on the website for your local state agency that handles business filings. You can also try searching online for registered business names to make sure the one you want isn't already taken.

The First Word Matters

As you're deciding on bookkeeping company names, make sure to brainstorm the first word carefully. One idea is to include your location, for example, Nashville Bookkeeping and Finances or Nashville Bookkeeping Firm.

Another idea is to play around with words, add surnames and see what you can come up with. Remember, the goal is to attract new customers, so make it professional, but engaging and catchy.

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Keep Your Domain Name in Mind

As you're thinking of a business name, keep your domain name in mind. Your customers aren't going to want to type in a lengthy domain just to get to your website. According to Domain Registration, the ideal length is around 12-to-13 characters.

Competitor Bookkeeping Business Names

As you're thinking of a name, Google the name to make sure there are no competitors with something similar. You can do a broader search with the United States Patent and Trademark Office database. It's also important to avoid a business name that could easily cause confusion between another business and yours in your geographical vicinity. For example, if you want to name your business Key West Bookkeeping and there is a business called Key West Financial Advisors, you will have to brainstorm a different name as they are too similar. A company could accuse you of trademark infringement, along with a lawsuit. Regardless, it's important for your business to have its own identity and brand, which will attract your consumers.

Easy-to-Remember Business Name

While you're thinking of creative accounting names, make sure it's something that clients can easily pronounce and spell. Not only will clients get annoyed if they can't pronounce your business name, you also want it to be something that will stay in their mind and that they can easily remember. Also, choosing an easy-to-remember business name could mean more referrals for you as clients are more apt to discuss your business within their circle.

About the Author

Heather Burdo has been personally involved in business for six years. Her passion is to help small business owners and entrepreneurs through engaging and insightful content.

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