How to Sell Sheet Music Online

by Lee Stevens; Updated September 26, 2017

Selling sheet music online is fairly simple if you have the time and desire to do so. There are many different ways to sell online, including becoming an affiliate, developing your own online store, or selling through an auction site such as eBay. Your success will depend on how well you market and your ability to get customers interested in what you are selling. Developing an email list of potential customers is a great way to grow your business.

Step 1

Decide whether you want to become an affiliate or if you want to sell your own sheet music. Affiliates are marketers who spend time marketing an existing company and make money when someone buys a product from the company they market. Selling sheet music yourself will generally have a higher profit margin, but it will also take more work to set up your own online store.

Step 2

Develop a marketing plan. If you are an affiliate, you will want to consider setting up a referral website to market. You can collect information on your visitors and even ask visitors to sign up for an e-newsletter or email announcements. You could also simply decide to advertise the website you are marketing without setting up your own site. You can sign up for pay-per-click advertising on different sites such as Google, Bing or Yahoo!, or you can pay to have banner advertising on specific websites that you think will be profitable.

Step 3

Sign up to become an affiliate with any online music store that you are interested in selling for and that offers affiliate programs. Learn whether an online store offers affiliate programs by looking for an affiliate program link at the bottom of its web pages.

Step 4

Begin advertising. Web 2.0, which includes social networking sites such as MySpace, Facebook and Twitter, is a great way to get the word out about the sheet music you are selling. You can also advertise in forums and through article marketing.

Tips

  • Successfully selling any product online requires an understanding of online marketing. You need to be able to find customers who are interested in your product, and you need to keep them informed of new offerings and specials when they are available. The best way to do this is through an email list that you develop of people interested in the type of sheet music you are selling.

    The online marketing place is very large and has lots of potential. Persistence is the key in getting any online venture up and running to make a profit. You might also want to consider advertising your sheet music off-line to music stores, music teachers and music students to increase your sales.

Warnings

  • Many people who are new to online marketing will try to sell something with little marketing knowledge, but will often give up when they are not immediately successful. Trying out different marketing methods and learning what works for your industry takes time. Try not to spend a lot of money, if any, on any new advertising method until you know it works. There are many free ways to advertise online, and you need to research and learn about as many methods as possible before you give up on successfully selling sheet music online.

About the Author

With over 15 years writing experience, Lee's published work includes company newsletters, direct mail, articles, press releases, ghostwriting and website copy. As a communications / marketing consultant, Lee has worked on everything from marketing to communications, and executive presence to presentation skills. Lee has a M.A. from University of Illinois.