Going door knocking is often a scary concept for real estate agents. The misconception is that your presence will be unwelcomed. On the contrary, this can be more effective than direct mailing or calling. There are a few rules to follow that will make even the people who don't like solicitors enjoy your visits. All you really need to know is how to do it right.
Visit an area where you or your office has a listing or just sold a home. Don't just find a house and start knocking. Start with homes close to the listed home, then fan out.
Create an address log containing a list of every house you intend to visit.Your log should have each address listed one after another. Leave a little space for notes, such as: "Never answers the door," or, "Growing family may be ready to buy a another house in June."
Ring the door bell and then take a step or two back. People sometimes feel a little scared when there is a stranger standing too close to the door. This is especially true if you are male. Put a soft smile on your face and enjoy the uniqueness of their porch and yard instead of waiting anxiously for the home owner to answer.
Ring the door bell and knock on the door, then wait 30 seconds.There may be an elderly or disabled person inside who can't make it to the door in less than 30 seconds. If no one answers, knock again and wait another 30 seconds before moving on.
Come bearing gifts. You can buy calendars, refrigerator magnates, pens, notepads and other convenient goodies for a nominal cost with your name, phone number and address on them. Something useful with your name on it is less likely than a business card to be thrown away.
Introduce yourself. Let the homeowner know who you are and what you do, but don't jump in and ask if she wants to sell her home or knows anyone who does. Instead, start by explaining that you just listed/sold a house down the street and want to get to know the area. Give the homeowner your card and the gift and let her know if she ever needs your services, or knows anyone who does, feel free to contact you anytime.
Find out a little bit about the homeowner if she seems receptive and keep track of it in your log. Some people will be glad to tell you what neighbors might need your services, how happy they are living in the area or if there's a certain house you might want to avoid.
Continue visiting houses for three months. Then start back at the first house again. Bring your handy log and return bearing gifts. By then you'll get an idea who is happy to see you and what leads are going nowhere. After they've seen you four times in the past year, some will know and trust you. So when they want to buy or sell a property, or know someone who does, they're going to call you.
If someone makes it clear she is not interested in your services or wants you to stop visiting, respect that. This will give you a better reputation in the neighborhood.
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