If you have ever considered opening up your own restaurant, you have surely thought about what an ideal location for your business would be. Opening up a restaurant in a rural area may be something you have considered. It does have its draws because there is less competition in a rural area. However, the type of restaurant you choose to open and the way you introduce it to the local community will be of extreme importance when it comes to opening a restaurant in a less populated area. If you do a poor job of introducing your restaurant you will find it difficult to recover.
How to Open a Restaurant in a Rural Area
Check out the other restaurants in the rural area in which you plan to open your restaurant. One important aspect you will want to note is the types of restaurants in the surrounding area. If you are flexible about the type of restaurant that you open, you will want to make sure it is somewhat unique for the area. If every restaurant in the radius around yours has a simple American menu with burgers and chicken, you may want to choose a slightly different theme. An Italian restaurant might be a good choice. Additionally, you will probably not want to choose an incredibly unique theme for your restaurant. Since you will be drawing on locals for your main clientele, you will want to make sure that you offer something that will attract them. You might want to survey the local population to get some opinions on the type of restaurant they would like.
Note the prices that other local eateries are charging. Make sure that your prices are affordable. If your main draw is the surrounding community, then you will want to be sure that your place is not one that people reserve for special occasions because of the expense.
Serve great food. When it comes down to it, people go out to eat so that they can eat well. Serving good food will be especially important in a rural area because it will be your reputation for good food that keeps you in business.
Offer incentives for the local community to come to your restaurant. Offer freebies such as appetizers or a half-price dinner special for the grand opening. This will give the locals an incentive to come visit your place and give yourself a chance to introduce yourself to the area.
Based in Orlando, Fla., Michaela Davila has been writing poetry, short stories, resumes and advertising materials for years. She has recently been published in the Dollar Stretcher and Devozine. Davila has a bachelor's degree in business administration from Elon University and is a Board Certified Associate Behavior Analyst.