The key to a successful business is making sure your customers are kept informed with a well written business announcement. Whether it is a change in policy, a preview of new products or simply a sale, your customer base will appreciate being kept up to date. Beyond your base, a business announcement can also serve to attract new customers by informing them about what your business has to offer. For either benefit, you must make sure your announcement can deliver your goals by keeping it short, simple and to the point.
Determine Your Goals
Determine the information you want to put in your announcement. The more concise it is, the better it will be received. A one-page notice is perfect.
Decide on a delivery method. Will you make your announcement as an e-mail or a hand-delivered flyer? A lot depends on what you are trying to accomplish. For a local business, a flyer delivered to the surrounding neighborhood is an effective way to make your announcement.
Lay out the bullet points of your announcement on a document. If you are providing a special offer make sure that any limitations are also included on your announcement. For the layout, try using different fonts and sizes to make your announcement more eye-catching. Come up with a short headline to attract your customers to read further.
If you are doing a mailer or flyer, you should shop around for a printer to offer the best price for the high volume of copies you’ll need for your announcement. A good printer can also suggest layout options such as paper stock and color.
Once you are satisfied with your announcement, deliver it to the targeted recipients. There are flyer delivery services in every city which can place an announcement in as many homes as you like. For e-mail announcements, search for mailing lists that target your consumer.
Try to come up with a method that will allow you to track the success of your announcement. Having customers bring the announcement back to your business is one way to discover how effective it was.
- Melissa Kirk/Demand Media