How to Start Your Own Personal Coaching Business

Becoming a personal coach allows you to help individuals identify what is holding them back in life. A personal coach designs a roadmap to success and guides clients to achieving their dreams and overcoming challenges. People choose to hire coaches because they need someone to provide encouragement and hold them accountable. Here’s how to start your own personal coaching business.

Choose a specialty. Personal coaches specialize in areas such as business, career management, relationships, nutrition and body image. There are also coaches that assist individuals in figuring out their carbon imprint and how to reduce their environmental impact.

Consider seeking personal coach training. Although it’s not required, there are many personal coach programs that can help you start your business. They provide direction on how to facilitate coaching sessions and create individual plans to help clients meet their goals. You can contact the International Association of Coaching to locate accredited programs in your area.

Set your rates. The rates for personal coaches can vary depending on your location, but nationally rates tend to be about $50 an hour. Contact local coaches in your area to get a range of rates.

Consider purchasing liability insurance. As a personal coach, you will want to consider purchasing liability insurance. Companies such as Buyer Zone allow you to get quotes from multiple providers based on your company’s needs.

Secure a business license. All states currently require that personal coaches obtain a business license. This can usually be obtained by contacting your city or municipal business office. An application will need to be completed accompanied by a fee ranging from $50-$100.


  • Locate a coaching mentor. A mentor can help you avoid mistakes and assist in getting your business off the ground. Contact The International Association of Coaching to find personal coaches in your area. Choose someone who won’t compete directly with your niche market.


  • Invest time in marketing your services. In the beginning, the majority of your time will be spent on marketing. Place an ad with your community newspapers and post flyers at natural food stores in the area. Print business cards and ask friends and family to spread the word.