How to Write a Business Plan for a Doctor's Office

How to Write a Business Plan for a Doctor's Office. A doctor's office is a small business just like an accountant or computer consultant might have. It's not enough these days just to advertise, encourage patient referrals and network. This is especially true if you're sharing the office with others. For your practice to grow and prosper, you need to write a business plan that irons out anticipated difficulties and provides direction for growth.

Write your business plan before you open your doctor's office. List points to cover in the plan. Meet with your colleagues to get their input.

Provide a description of your practice. Ask each doctor to write a brief biography of their education, work history, medical experience and professional affiliations. This will also be important for your marketing materials.

Define the services you each provide. Be as specific as possible. Mention outside clinics, companies and colleagues whom you'll refer patients to for treatments you don't cover. Additionally, investigate health insurance plans and determine which ones you'll accept if any.

Describe your office space. Note how many days a week each doctor will be at the practice and match it with the services he can provide. You'll include this information later in your marketing materials.

Talk about the people you treat. Note specific demographic information such as age, gender, income level, pre-existing medical conditions, insurance situation and any other information pertinent to your services.

Consider how you want to market your practice. Map out how you will track the results of your advertising and evaluate them. Divide networking tasks so no one is stuck spending all their free time at conferences or business meetings.

Be open with each other about how much you want to make. Estimate how many patients you can reasonably accept in a working day. This way you can measure the results when you reevaluate your business plan.

Plan for the growth of your doctor's office. Mention specific dollar amounts; number of patients, days or hours and number of staff or contractors you want to add to your business.


  • Schedule a particular week every year to rewrite the business plan so your doctor's office keeps up with the competition.


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