How to Increase Consumer Awareness of a Product

by Luke Arthur ; Updated September 26, 2017

When you introduce a new product to the market, one of the hurdles that must be overcome is lack of consumer awareness. Initially, no one knows about your product or service. Once you increase the amount of awareness about your product, sales may start to increase as a result. You need customers to understand what your product is and how it can benefit them in some way. Regardless of how good your product is, it will not help anyone if they are unaware of it.

Create a compelling website for your business or product. Many customers who want to know more about your product will go online to research it. On the website, do your best to describe the product and tell customers how it can benefit them.

Advertise your product through multiple mediums. Devote a large portion of your available resources to a marketing budget. Spend money on radio, television or print ads, depending on what would be most effective for your product. Start advertising online to drive traffic to your website as well.

Start a public-relations campaign regarding your products and services, which can involve creating press releases and doing interviews with media. The media may not necessarily line up to promote your product, but if you start a project or get involved in the community somehow, it can help generate attention for your business. For example, donating some of your product to a charity can be an effective way to create some buzz about it.

Give out free samples of your products to customers. Although this can be costly initially, it helps increase consumer awareness of your product. If customers like your product, they will be more likely to purchase more in the future. This approach typically only works with inexpensive items.


  • Administer surveys and use focus groups to determine the level of your brand awareness in the marketplace. Unless you track your progress, you have no way of knowing whether customers are aware of your products.

About the Author

Luke Arthur has been writing professionally since 2004 on a number of different subjects. In addition to writing informative articles, he published a book, "Modern Day Parables," in 2008. Arthur holds a Bachelor of Science in business from Missouri State University.

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