Purpose of the Strategic Management Process

by Andra Picincu ; Updated October 29, 2018

Strategic management plays a key role in the success of your organization. As its name suggests, this process involves making and implementing strategic decisions to meet your objectives. It defines the steps you need to go through to bring your vision to life and ignite business growth. Furthermore, the strategic management process can give you a competitive edge.

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  • No matter your industry and type of business, it's important to have clear goals for your organization and a plan to bring your vision to life. Strategic management involves the steps needed to achieve your objectives in a smart way.

Strategic Management Definition

No matter your business size, you need to have clear goals in mind. If you're a startup, you may want to increase your revenue and reach more customers. A small business may focus on driving brand awareness and expanding its operations. A corporation may invest in developing new products and technologies, for example.

Regardless of your goals and milestones, it's essential to develop a plan and make strategic decisions. Goal setting is just one part of the process. You need to know exactly what it takes to achieve those goals, whether it's raising more funds, purchasing new equipment or expanding your market reach. This is where the strategic management process comes in.

This five-step approach involves defining your objectives, analyzing the current situation and developing a strategy. Next, you must implement that strategy and monitor the results. The purpose of strategic management is to help your business meet its objectives. Basically, it outlines the actions and decisions that allow an organization to achieve its goals.

The Benefits of Strategic Management

The importance of strategic management in today's business environment is widely recognized. More than 89 percent of managers say that formulating a strategy that aligns with the ever-changing market conditions is essential for beating the competition. Approximately 77 percent of successful organizations have an established process to implement and evaluate their strategies. Over 63 percent have aligned their business units to their corporate strategy.

In this competitive age, achieving a leading position in the marketplace is becoming more and more challenging. As a business owner, you're racing against thousands of other companies that may already have a loyal customer base. Plus, technology is evolving at a fast pace, and the only way to succeed is to stay flexible and adapt your business strategy to the market conditions.

The strategic management process has several phases, including situation analysis. Once you've set goals for your business, you need to make sure you can actually meet those objectives. This requires a good understanding of the internal and external factors that impact your organization.

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At this point, it's necessary to assess the market and gather information relevant to accomplishing your goals. Consider the local and national economy as well as your competition and the market trends. Evaluate your company's strengths and weaknesses, its tangible resources and the threats it may be facing. The next step is to formulate and implement a strategy that aligns with your vision.

This process not only helps you reach your goals but also allows you to identify new opportunities and areas of improvement. For example, if you're planning to launch a new product, strategic management can give you a better understanding of the market. Additionally, it provides the information you need to make smart decisions and set your priorities straight.

Achieve Sustainable Business Growth

Whether you're a small business or a corporation, you can reap the benefits of strategic management. Companies that implement this practice report increased productivity and operational efficiency, accelerated growth and greater revenue. A strategic plan will ensure that your goals are realistic and aligned with the company's internal resources.

The strategic management process can help your business achieve sustainable growth and gain a competitive advantage. In the long run, it leads to better organizational performance and ensures long-term survival in the marketplace. With this approach, you'll have a better understanding of your company's core competencies and how you can use them to stay competitive and profitable.

About the Author

Andra Picincu is a digital marketing consultant with over 10 years of experience. She works closely with small businesses and large organizations alike to help them grow and increase brand awareness. She holds a BA in Marketing and International Business and a BA in Psychology. Over the past decade, she has turned her passion for marketing and writing into a successful business with an international audience. Current and former clients include The HOTH, Bisnode Sverige, Nutracelle, CLICK - The Coffee Lover's Protein Drink, InstaCuppa, Marketgoo, GoHarvey, Internet Brands, and more. In her daily life, Ms. Picincu provides digital marketing consulting and copywriting services. Her goal is to help businesses understand and reach their target audience in new, creative ways.

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