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What Is Opportunity Recognition?

by Neil Kokemuller ; Updated September 26, 2017
Meeting

Opportunity recognition means proactively brainstorming a new business venture or expansion idea. A small-business owner typically engages in opportunity recognition at the point where he realizes he has an idea, strength or capability that matches well with a particular target market. Entrepreneurial business owners constantly seek new revenue streams. Those that seize ripe opportunities tend to perform best financially.

Opportunities Are a Necessity

For long-term viability and success, a company needs some ability to recognize opportunities. Industries usually evolve based on societal changes, customer preference changes or technological advances. The most innovative company leaders who seize opportunities stay ahead of the competition in delivering progressive solutions to customers. Steve Jobs recognized the tremendous opportunity to make Apple a cutting-edge innovator in mobile technology. Amazon.com founder Jeff Bezos similarly recognized the power of online book sales long before traditional book sellers. He continued to seize opportunities for product diversification after making a big splash with books.

About the Author

Neil Kokemuller has been an active business, finance and education writer and content media website developer since 2007. He has been a college marketing professor since 2004. Kokemuller has additional professional experience in marketing, retail and small business. He holds a Master of Business Administration from Iowa State University.

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