Can I Buy a LEGO Store Franchise?

by Joey Damiano; Updated September 26, 2017
A Scenic Tour of LEGOLAND Califonia Resort

Since their introduction in 1932, LEGO products have become some of the most recognizable and popular toys around the world. Naturally, some entrepreneurs may wonder whether they can open their own LEGO franchise.

Is LEGO Franchise Ownership Possible?

LEGO Duplo Read! Build! Play!

Unfortunately, as of 2010, the LEGO Group does not offer any opportunities for franchise agreements. The company owns and operates its own LEGO stores in shopping malls around the world.

Where LEGO Products Are Sold

Lego Turbine Displayed At Technology Extravaganza

LEGO sells its products through various toy stores, specialty shops, national and international department store chains and catalogs. LEGO also sells directly to consumers online through its website.

How to Sell LEGO Products

LEGO Duplo Read! Build! Play!

Business owners who want to sell LEGO products through their stores can contact LEGO’s Independent Toy Dealer Sales Department at 800-673-0360.

About the Author

Joey Damiano has written professionally since 2003. His articles, fiction and film reviews have appeared in "Chiron Review," "Word Riot," "Filmfodder," "Mediacake" and "Intervention." Damiano holds a Master of Professional Writing from the University of Southern California. He also has a Master of Arts in literature and a Bachelor of Arts in Asian studies from California State University.

Photo Credits

  • Kevork Djansezian/Getty Images Entertainment/Getty Images