Companies typically organize their operations in a way that maximizes the individual skills of employees and production equipment or facilities. This structure includes the front office, defined by Business Dictionary as “Marketing, sales, and service departments that come in direct contact with the customers, and liaise with the back-office (administrative) departments to maintain a two-way flow of information.”
Companies can organize their front office a few different ways. Common front office structures include functional, geographic and product. Functional structures separate tasks or activities by project or function, geographic by state, region or international market and product by the different product lines or goods sold by the company.
Organizational structure usually includes several layers of management or other activities. This creates an order for making decisions regarding activities or products. Large organizations use these structures to ensure employees follow standard operating procedures.
Setting a specific front office structure helps companies align roles, responsibilities and objectives for individuals in the company. This can create an overall synergy by separating tasks among individuals with the most experience or skills to complete tasks and activities.