Businesses who hire marginal or poor writers hurt the bottom line in many ways that are difficult to quantify. Lost sales and fractured customer relationships often can’t be counted—but they are real.
Badly written internal communications such as emails and memos can lead to misunderstandings that waste time and effort.
Employees who can’t clearly express themselves are unlikely to get ahead because their poor communication often becomes an obstacle to effective teamwork.
Unclear, badly written marketing materials, Web content, and other external communication make potential customers look elsewhere for goods and services.
Allowing poorly written documents to be seen by outsiders shows an overall disregard for quality that applies equally to products and services in the minds of clients and competitors.
If customers can’t trust what they see in writing, they’re unlikely to trust anything else the company produces. A product’s picture may be worth a thousand words, but a picture with a misspelled word in the caption is worthless.