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How to Start a YouTube Channel

by Heather Burdo ; Updated August 23, 2018
Digital camera on flexible tripod recording a video of woman at desk.

More and more people are recognizing the value of starting a YouTube channel. The video-sharing platform provides the exposure you need for your business to attract new faces. As per HubSpot's "The Ultimate List of Marketing Statistics," YouTube has over a billion users, almost one-third of all people on the internet.

What Type of Videos Should You Create?

Starting a YouTube channel can be an exciting time for your business, but before you dive in head first, you need to strategize. Make sure your videos will align with the niche of your business. For example, say you're a beauty expert who is looking to bring on some new clientele. An option is creating short videos that involve beauty tips, hairstyle up-dos and makeup tutorials. Your videos will end up gaining exposure, as long as you put out quality content on a consistent basis. You will also be in a position to attract a new audience to your business.

How to Start a YouTube Channel and Get Paid

No matter your reason for wanting a YouTube channel, signing up for one is easy. Head over to YouTube's website and click sign up, and from there you will input all of your information. Be sure to read all of the terms and rules before jumping in to create your first video.

Payments are dispersed by Google when you have a YouTube channel. The amount varies depending on your channel popularity, the location of viewers, the ads you are displaying and your channel itself. Ads are one of the most critical ways for a YouTuber to make money via their videos. Typically, having an AdSense ad on your YouTube video will generate $18 per every 1,000 ad views.

Once you get to 1,000,000 views, your YouTube channel will be at a whole new level, and you can reach out to sponsors for product placements and endorsements. This option is a great way to bring in even more cash.

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Equipment You Need to Start a YouTube Channel

To be successful on YouTube, start out with quality equipment. Depending on what you will be recording for your video, you may need a specific type of camera. Are you going to be in the videos? If so, you may want to opt for either a webcam or a professional camera such as a digital single-lens reflex (DSLR) camera with a tripod. If you're going to be recording someone else in your videos, you may be able to get away with using a handheld camera, or you can even use your cellphone if you hold it horizontally. Don't forget your microphone to go along with the camera. A good quality noise-cancellation microphone is ideal. The last thing you want is a microphone that makes hearing you difficult for your viewers. Poor sound quality could discourage repeat visits.

If your YouTube channel is going to consist of gaming on a console, you will need to connect your television, computer and gaming console through a high-definition multimedia interface cable (HDMI) so you can record.

Why YouTube is Important to Your Business

Exposure is critical to a business, and because YouTube is a highly popular platform, your business can benefit from it. Traffic is already on YouTube. You just need to create engaging videos to build up an audience. When a consumer is looking online for something specific, he is more apt to trust a business who has the credibility YouTube offers. People enjoy watching videos as it's effortless for the viewer, making YouTube an effective marketing tool.

About the Author

Heather Burdo has been personally involved in business for six years. Her passion is to help small business owners and entrepreneurs through engaging and insightful content.

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