A key role in business is to persuade others to understand your viewpoint and agree with you, whether you are selling a product or relaying information. Knowing how to convince people of your perspective is a valuable skill. You can experience positive outcomes, such as increased sales and the respect of your employer, by using the power of a persuasive presentation.


A persuasive presentation should be emotional in its delivery, which serves to convince listeners that your information is accurate and you care about them. Your skill as a speaker and your level of genuine enthusiasm helps determine how effective your speech will be with your audience. Prior to your presentation, research those who will be at the meeting, whether they are customers, prospects or employees of your company, and know your topic well. Address the concerns and needs of your listeners and persuade them that your solutions will advance their goals.


When selling a product or service, your ability to use a persuasive presentation is important to your success. You must convince your listeners that you have what they want by explaining their needs and how you can fill them. You can close the sale by detailing the advantages of your item and persuading prospects to make a purchase. By using facts, being earnest and showing passion, you have a better chance of overcoming the objections of your audience to make the deal happen.

Convince Management

Convincing management to agree with your viewpoints can help to advance your career and your company mission. An eloquent delivery may persuade top-level supervisors to make changes that can help to improve systems or processes. By developing a new way to accomplish a task or manufacture a product, you have the potential to save your company money and make yourself shine in front of management. Persuade those in power by having a strong analysis and an emotional appeal to back your claims.


Persuasive presentations can be used in seminars and training sessions to keep the attention of an audience that may not be motivated to attend your talk. Introduce your subject by telling those assembled why it is important to them. Avoid reading from your notes to keep eye contact with the audience. Their assessment of you as a speaker will factor into whether they will listen and become emotionally involved. If you are passionate about your subject matter and your information is valuable, you can be successful at conveying your message to your audience, persuading them to do as you instruct and having the details endure long after your talk has ended.