Party rentals run the gamut from providing bouncy and inflatable toys for kids’ parties to renting equipment for weddings, anniversaries and other special events. No matter what type of party rentals you specialize in, finding ways to advertise your business starts with identifying your ideal target market. Then, implement a mix of traditional and online advertising tactics to help people easily remember you when they're ready to find party rentals for their celebrations.

Internet

As soon as you build your website, optimize it for the search engines by using keywords such as party rentals, inflatable slides, moon bounces and water slides if you rent to parents arranging their children’s parties. If you cater to weddings and anniversaries, mention chairs, tables, flower stands and gazebos in your headlines and copy. Build your free Facebook corporate page and post photos of your equipment being delivered and used at parties. Encourage customers to post about how happy they were with the rental items, pricing, customer service or promptness of delivery and removal. Get listed on pertinent association websites in your specialty. For example, wedding rental equipment companies can join a state wedding association as vendors.

Print

If you primarily rent children’s equipment, place ads in local parenting magazines. Local magazines focused on weddings offer a possibility for advertising to brides. Obtain advertising rates for special sections that the local newspaper prints each year to cover wedding planning. Place an ad in the local Yellow Pages, and if your budget allows, use an image of an inflatable toy or a wedding arbor to draw attention to the ad, especially if your competitors also place ads in the directory. Add your website address to encourage people to learn more about the equipment available, pricing and how to book what they need.

Signs

Erect signs on the property where the party is held as a way to get your name to people interested in renting equipment from you. Add your company name, logo and phone number to the sign along with a graphic showing a piece of equipment you rent if your logo doesn’t clearly indicate what you offer. Wrap your delivery vehicle in a colorful display that depicts the different types of rental items or inflatable toys you provide to draw even more interest. If you rent equipment for weddings, use graphics that depict a wedding, and include some of your rental items in the photo.

Networking Group

Start a networking group consisting of caterers, party planners, flower shops, wedding photographers, musicians, decorators and boutique dress shop owners to share referrals. Bring a brochure or catalog of the items you rent to help the other members of the group become more familiar with the type of equipment you offer. If you focus on renting party items to corporations, ask your network to make introductions to event or corporate planners at companies with which you want to work.