Product Standardization Strategy

by Laura Acevedo; Updated September 26, 2017

Product standardization is an efficient method to reduce costs and increase quality. By minimizing the differences in your products, you are able to rapidly increase production, streamline distribution, decrease raw material costs and reinforce product branding. The best product standardization strategies allow you to balance the need for targeted adaptation with the cost savings of standardization.


Standardize the basic components of all your products. Look at your product line and determine where you can create similar component sections across several products. If necessary, modify your products so similar components can be used. For example, if you produce light fixtures, standardize the socket and ceiling attachment mechanisms across all your products. Make your product according to standards that designers use when designing different models. Not only will you save on production costs, you can standardize installation instructions and decrease testing costs. When you have a high number of similar components, you can quickly introduce new products to the market to capitalize on changes in customer preferences.


Slight changes in packaging can help you standardize your product offers globally. Without needing to make changes to your actual product, you can alter your product packaging to reflect differences in legal requirements such as warnings, language, promotions and branding. Products shipped to international destinations may also require additional protection against moisture, extreme temperatures and harsher sales conditions. For example, if you sell candy in the U.S. and want to expand to Spain, change your existing packaging to Spanish and change colors to be more appealing to a Spanish consumer, but sell the same candy you sell in the U.S.


Sell your standardized product in different quantities. Make large packages for warehouse stores and small packages for international markets. Most international customers do not buy products in bulk due to lack of space, transportation limitations and monetary differences. You can take advantage of product standardization savings by selling different quantities in different marketing channels. Consider selling your product in different quantities in the same store to capitalize on consumers that want a volume discount. For example, if you sell potato chips, sell a snack-size package and a family-size package.