Media releases are an opportunity to obtain a high level of exposure with no cost. Unlike paid advertising, media releases may be picked up by mainstream media outlets which can offer credibility to your business. In order for your media release to receive attention, you need to write in a concise, to the point, but interesting manner. You should provide the reader with enough information to pique interest, but not so much that the reader is overwhelmed. You should be aware of the different styles of media release and be certain to use the style that is relevant to your news. Browsing a few examples of short media releases can help you understand how to write your own release.
General Media Release
"The Acme Company of Smallville, Kentucky has been awarded the Green Producer award by the National Environmental Manufacturers Awards Committee. This annual award recognizes small and medium sized manufacturers that have taken active steps to reduce their negative impact on the environment. The Acme Company, which has been in operation for over 30 years, has recently taken steps to become more environmentally friendly by installing solar panels and using environmentally friendly materials in its production."
Product Media Release
"Orange Computers has officially released their latest computer. The eGad is a compact, notebook computer with a dual core processor, and 200 Gb of storage space. The newest product is available with two screen size options, 10 inches or 15 inches. The product is designed to be lightweight, weighing only 10 ounces, but durable, and constructed of military grade composite polymer materials. The eGad is available in stores now at a suggested retail price of $799."
"The law firm of Smith, Jones, and Company announced today that attorney Jack McHoy will be joining their firm as a senior partner in the upcoming month. McHoy, who received his law degree from Oxbridge University in 1985, has practiced corporate law for the past two and a half decades. McHoy rose to prominence as one of the top corporate lawyers after brokering the merger of telecommunications giants Occidental News Networks and Gilligan Broadcast Systems in 1995. McHoy is expected to lead the corporate law team at Smith, Jones, and Company."
Expert Positioning Media Release
"The results of the Beantown Consulting Company's annual study of the top performing corporations was released today. According to the Beantown Consulting Company, the number one firm this year was Macro Computers Inc., which moved up three spots on the list. The annual list estimates the increase in value to the company over the past twelve months. The Beantown Consulting Company is recognized as a worldwide leader in the corporate consulting industry, with a dedicated network of analysts in 160 countries worldwide."
- news image by Ewe Degiampietro from Fotolia.com