Whether sent electronically or in an envelope via snail mail, a well-designed letterhead is an important marketing piece for any business. While the field of graphic design is always open to creativity, there are a few basic rules to keep in mind for a successful letterhead layout.
A letterhead’s design should reflect a serious, business-like manner to give the business more clout and integrity. It should appear to the receiver that some thought was put into the overall design. A methodically designed letterhead says the business cares about its image and wants customers to take it seriously.
Remember, the main objective of a letterhead is to communicate with a client or customer. Keep the design simple. A layout that is too busy distracts and annoys customers trying to read the message on the page.
A letterhead is also used to further distribute a company logo to increase brand awareness and identity. A big part of marketing for a business is its logo. Make it a main element on the page. Some designs place the logo at the top and repeat it (or a part of it) enlarged and faded in the background for added emphasis.
Don’t take up too much room with graphics or very large text. Leave enough space to type or write a good amount of information with a comfortable margin around it.
If placing an image or shape in the background of the writing field of the letterhead, make sure its shade is light enough that any text placed on top is easily read. A background image that is too dark becomes distracting—for both reading and design purposes.
Certain elements must be included for the letterhead to be an effective marketing piece. In addition to its name (and logo), the business's contact information must be included: the mailing address, phone number(s), fax number, company website and main e-mail contact. Additional text, such as the names of board members or a company slogan, can be added, but the important information should be easy to spot.
Leave at least a 1/4-inch margin around the outer edges of the letterhead, unless using a bleed as part of the design. Type placed too close to the edges looks less professional and makes the overall design look unbalanced. When typing a letter on the computer, make sure the message is centered on the letterhead with even margins around it.
Since the letterhead is a major communication tool for a business, make sure the fonts used in its design are clean and legible. Be careful designing the important contact information in frilly, cursive type that is difficult to read. A customer should not have to wonder if part of a phone number is a “0” or a “9."