Mailing lists are one of the least expensive ways to grow your business. Building, maintaining and growing a mailing list for your business is an excellent way to foster strong relationships with both prospects and customers, plus it helps maintain and build your company or professional image -- all of which helps to make your business more profitable over the long term.
By continuously communicating through a mailing list, your business is able to establish new relationships with both prospects and customers, and can strengthen those relationships over time. Having strong relationships allows you to build trust and authority in your industry, making you or your company name the first to come to mind when someone is asked for recommendations about where to buy specific products or services.
Along the same lines, maintaining regular mailings to your customers and prospects can also enhance your or your company's image over time. This is particularly true if your mailings send out helpful tips, information and resources related to your topic specialty or product industry. By providing mailing list subscribers with useful information, you are fostering a positive image in their minds that will generate more sales and revenue over the long term.
Most people become aware of and interested in a given product or service long before they buy. In fact, it's estimated that a new prospect needs to see a given product or service from seven to 12 times before he actually makes a purchase.
Maintaining a mailing list of prospective customers is one of the best ways to turn those prospects into actual buyers. By sending those prospects mail about your products and services, along with useful information, discounts and specials, you'll keep your company in the forefront of the prospects' minds. So when they're ready to buy, they're more likely to think of you, your company and your services first because you've been keeping a continuous line of communication open with them.
According to Hoovers.com, it is much easier to make additional sales to people who have already had a positive purchase experience with your company. By maintaining a mailing list and regularly sending out mailings, you can easily increase the number of times a person buys products and services from you. As long as customers are happy with the products and services they receive from you, all you have to do is stay fresh in their minds and they'll readily buy from you time and again, possibly for many years to come. Sending them mail regularly is one of the easiest and least expensive ways to keep the customers returning.
Kathy Burns-Millyard has been a professional writer since 1997. Originally specializing in business, technology, environment and health topics, Burns now focuses on home, garden and hobby interest articles. Her garden work has appeared on GardenGuides.com and other publications. She enjoys practicing Permaculture in her home garden near Tucson, Ariz.