Types of Proposals

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A proposal is a plan created to solve a problem. Proposals are either solicited or unsolicited. Whereas solicited proposals are given at the request of a company to solve a problem, unsolicited plans are provided when an individual identifies a problem that he or she can solve. While there are several types of proposals, business and grant plans commonly are used by companies and organizations.

The Business Proposal

Business proposals primarily give ideas to improve customer service. In the proposal, the central focus is the customer. If a survey reveals that customers are not happy with employee response time to inquiries, a business proposal will be tailored around making the customer's experience better through more employee presence. An effective proposal will address customer concerns and explain reasoning behind solutions presented in the plan.


A business proposal should include a cover page and table of contents. Cover pages should include the company name, logo and contact person. An address and telephone number should be listed beneath the person of contact so individuals know whom to communicate with if questions or concerns about the proposal arise. A table of contents should serve as a road map to the reader. Sections and subsections of the proposal should be displayed with page numbers. Business proposals also should include a body that discusses company problems and provides remedies to the issues.

The Grant Proposal

The primary goal behind a grant proposal is to receive funding for a project. Whereas the format of grant writing for funding in the arts differs from writing to receive finances for medical research, all proposals must explain a reason for needing money. A psychologist may request a grant to research reading habits among children. Such research may be used to improve the student's experience and close the learning gap. To be approved, a grant proposal must explain how the entire community benefits, not just the individuals conducting the research.

How it Works

Composing a grant proposal is more complicated that writing the typical business plan. Since individuals usually seek funding from establishments, they should expect to provide more insight into the details of the project. Individuals should explain the purpose of the project and how it will benefit the community. For example, a project that analyzes the nervous system of cancer patients should clearly benefit the quest to prevent the disease, otherwise the grant may be denied.


About the Author

Sarie Robertson has been writing professionally since 2006. She writes for various online publications and is an expert in discussing English, British and Greek literature as well as U.S. and Chinese politics. Robertson holds a Bachelor of Arts in English from Loyola Marymount University.

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