A brochure is an effective communications tool. It can be used to draw attention to a special event, a new product or describe the services your organization provides. The design can be simple enough to create, design and print internally – or elaborate with fancy die cuts and tear-off coupons. Assess products and services that warrant additional communications activities and come up with a topic to guide the design and writing.
Develop a brochure that gives clients and customers an overview of business services. This helps new customers understand what types of services you provide. A service-oriented brochure is instrumental for businesses offering different specialized skills, such as dentists, chiropractors, insurance agents, lawyers, real estate agents and salon operators. For example, a salon operator may use the brochure to describe the wide options a client has – from haircuts to coloring and permanents to hair weaves.
Instead of a flat sheet price list, create a brochure to make a convenient communications piece for customers and clients. The folded design is more inviting for customers to pick up a copy to keep for reference, and share. That can help turn prospects into new customers. Segment your pricing by using the columns of the brochure to feature pricing by categories. For example, a restaurant could use one column for breakfast the middle column for lunch and the far right column for dinner. Use the cover to feature a picture of your business, your physical address, telephone and website. Use the back columns to include favorable reviews, coupons and a handy map with driving directions.
Customers are interested in what businesses are doing to support environmental efforts. A brochure is a great medium to give an overview. For example, if your store recycles waste such as plastics, glass and paper – describe what you are doing. If you encourage employees to carpool, run the math and write about how many gallons of gasoline your employees save each year. If you offer savings for customers who bring their own shopping bags for groceries and merchandise – create a brochure and talk it up.
A business can create a brochure to generate awareness about the local and national charities it supports. Use the brochure to publicize the amount both the cash you give to charity and the human capital you contribute in terms of the time employees give to charitable organizations. If your organization is a nonprofit group, create a brochure to describe volunteer opportunities. Display the brochures in reception areas and consider taking on a direct mail campaign to increase awareness on ways members of the community can help.