Qualities of a Good Business Report

A good business report possesses a variety of components. Whether you are to commission, write or read a business report, you need to know what essential elements to look for. A business report is only as effective as its content. In all cases, you want a business report that is fresh, well researched and accurate.

Purpose

The purpose of a business report is to convey information about a business. A traditional business report serves to communicate business concepts, business models, objectives, projections and procedural codes. Some business reports present solutions to existing challenges, whereas others present information for future planning -- either is a viable option.

Steps

A good business report will possess the following steps: determine the scope of the information, identify the audience to which the report is written, collect and analyze research, and present research findings. Without a clear format, a business report may miss its intended application and/or fail to present a cohesive theme.

Research

The driving force behind a thorough business report is solid research. Whether market research is achieved through primary research methods, i.e., a researcher obtains research data first hand from direct sources such as customers or suppliers, or secondary research methods, i.e., a researcher obtains data through an investigative process, its sole purpose is to give a business viable information about consumer behavior. Without information about consumer behavior, a business report is ineffectual.

Cautions

A business cannot thrive or make strides toward future success without an accurate and up-to-date business report. A business report must be changed as the data within it changes or new challenges and objectives within the business arise. One way to keep a business report fresh is to stay away from jargon and “buzz” words or concepts and rely on hard researched facts.

References

About the Author

Charlie Gaston has written numerous instructional articles on topics ranging from business to communications and estate planning. Gaston holds a bachelor's degree in international business and a master's degree in communications. She is fluent in Spanish and has extensive travel experience.