Whether it's a cover letter for a job application or introducing a new product to existing clients, knowing how to write a compelling introduction letter is an important skill for workers in nearly any trade. The best introduction letters are superior not only in format and look, but in style of writing as well.
The subject of an introduction letter is obviously what is being introduced, be it an individual, a company, a product or a service. Therefore, every sentence you write in your letter must have a clear focus on that subject so as not to waste the recipient's time. The best letters support any claims they make in the introduction with facts. For example, if you are introducing your resume-writing business to a prospective client and claim to offer outstanding, results-driven services, back that statement up with the number of clients you have who have landed interviews thanks to the resumes you've supplied them with.
When a recipient receives an introduction letter, he is likely to scan rather than read carefully and will appreciate being able to find the necessary information at a glance. Include a letterhead or header at the top of the introduction letter with all of your contact information, including mailing address, phone number and email address. If there are key points, such as deadlines, dates and financial statistics that are vital to the introduction, use a bullet point list and/or bold or italicized text in the body of the letter to call attention to those points.
The two key stylistic features of the best introduction letters are that the writing is succinct and persuasive. A busy recipient will appreciate a letter that is kept to one page and tightly written to provide only the most necessary information. By nature, when you introduce a person, group or item in a letter you are trying to sell it in some way, such as an applicant selling herself as the best candidate for the job or a company selling its new product as something the recipient needs. Therefore, a lightly persuasive tone is ideal for this type of letter.
All introduction letters should follow proper business letter format. According to the Purdue Online Writing Lab, The entire letter should be single spaced, with a space in between paragraphs, and before and after opening salutations. Include four spaces after the closing salutation and before your typed name to make room for your signature. Type the current date double spaced beneath the letterhead, and enter the inside address (the recipient's name, title, company name and address) as a left-justified, single spaced block beneath the date. Always address an introduction letter, both in the inside address and salutation, to a specific person.
Kara Page has been a freelance writer and editor since 2007. She maintains several blogs on travel, music, food and more. She is also a contributing writer for Suite101 and has articles published on eHow and Answerbag. Page holds a Bachelor of Music Education degree from the University of North Texas.