How To Apply for a Sponsorship

Athletes, nonprofit organizations and sports teams are some of the entities that may seek corporate sponsorship. Sponsorship helps pay for travel and other expenses organizations cannot pay for. Writing and organizing a sponsorship application takes time and careful planning. Pay close attention to the sponsor’s individual requirements before turning in your proposal. You risk rejection of your application if you do not.

Identify organizations that may be willing to sponsor you or your organization. Each sponsoring organization has a list of what it will and will not consider sponsoring. Your project, goals and mission should line up with the vision and funding areas of the sponsor. Contact nonprofit organizations and for-profit businesses for sponsoring opportunities. If you do not have tax-exempt status for your organization yet, you might contact the Rose Foundation, for example, which provides fiscal sponsorship and coaching for some organizations.

Write your sponsorship proposal using the guidelines of the sponsor as a rubric. Include all of the specific information the sponsor asks for in the proposal. You may need to include videos, photos and other extra material to bolster your proposal. Write how the sponsor will benefit from assisting your project in your proposal as well.

Focus your proposal on how your project or organization will help the wider community and advance the vision and goals of the sponsor in your proposal. Provide specific stories and statistics that back up your claims as well. Include information on the timetable of your project, its budget, volunteer and staffing needs, anticipated outcomes and evaluation methods.

Organize your application packet carefully. If the sponsor wants particular items in a specific order, follow its instructions to the letter. Pay attention to any page or work limits on proposals, the number of recommendation letters if required and whether the sponsor wants extras like photos sent with the application.

Turn in your application packet according to the directions of the sponsor. Some may request only mailed applications, while others may accept only emailed applications. If the sponsor has a deadline for applications, take note of it and submit your application before the deadline.

Contact the sponsor about any questions you have regarding your sponsorship application. The sponsor will reject an incomplete or incorrect application. Businesses often have limited funds to spend on sponsorships and they may already have long-term sponsorships in effect, which leaves little funds for new projects. Your application must be perfect.

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About the Author

Leyla Norman has been a writer since 2008 and is a certified English as a second language teacher. She also has a master's degree in development studies and a Bachelor of Arts in anthropology.