When relying on posters, you have little time to grab the attention of your target audience. That's why it's so important to make a poster that engages the reader quickly: the mind easily gets bored and your hard work will be for nothing if you're unable to make a quick connection. But, following a few key rules and doing some research can make the difference.
Designing Your Information Poster
Determine your target audience. Are you trying to engage children or adults? Is your target audience part of a particular profession (e.g., lawyers, doctors, teachers)? Knowing your audience helps guide you toward appropriate design and content. For example, a bright and playful poster geared toward children wouldn't be appealing to an adult professional.
Determine what your message is and boil it down to a few key words. A shorter message will allow people to quickly grasp your message. When you design a wordy information poster you run the risk of readers losing interest and walking away before they fully understand what your poster is about.
Use large, easy to read text. If your audience has to work to read your poster, they most likely won't read it. Make it easy for them.
Use illustrations or pictures that help convey your message. Your background isn't there just to look pretty or make your poster interesting. Use any artwork or pictures available to you to help explain the information in your poster.
Use a Test Audience
Pick several people that fit your target audience to view your poster and review it. This will be your test group. You should ask them questions regarding the effectiveness of your poster. Ask whether your poster was interesting, easy to understand, or informative.
Make changes to your poster based upon the feedback you received from your test group.
Make your posters and place them in highly populated areas or where your target audience is located.
David Montoya is an attorney who graduated from the UCLA School of Law. He also holds a Master of Arts in American Indian studies. Montoya's writings often cover legal topics such as contract law, estate law, family law and business.